The Subway Diet – Is it a Scam?
Ask anyone about the Subway Diet and they’ll tell you about Jared who dropped 245 pounds in a single year just by eating Subway. Now, as Paul Harvey would say, it’s time for the rest of the story. Read further for a brief history of the subway diet.
Jared Fogle worked his way through college by working at an adult book store. His weight reached 425 pounds thanks to sitting around all day – in class and at work – munching on snacks. Finally Jared understood that he was in trouble unless he could lose some weight.
None of the diets he tried worked – he couldn’t stick to them. Then he realized there was a Subway sandwich shop not too far from where he lived. Without knowing it he was inventing the Subway diet. Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. Now instead of a 10,000 calorie per day with no exercise lifestyle, he was eating only about 900 calories while walking 6 miles every day. For Jared the yet named Subway diet made 245 pounds disappear in the span of a single year.
OK, but how did it become a commercial success? After losing the weight Jared ran into a friend who worked with the school paper. After Jared told him how he had lost so much weight, this guy turned it into a feature for the paper. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. When a Chicago Subway owner read the story he contacted his advertising agency about making it into an ad. When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.
Needless to say the Subway diet became a huge hit. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Subway’s national ad people contacted the Chicago ad people about airing the ad nationally.
Many people have had success with the Subway diet. Be careful about extreme diet changes or extreme weight loss, as were practiced by Jared. His plan of cutting calories and exercise are well known to lead to weight loss and a healthy life style
This style is pretty similar to other online diet programs out there that are rising in popularity. The workouts are shorter, but more intense. The diet is not limiting allowing you to enjoy food in moderation while still helping you burn belly fat. One of the programs that is highly recommended is written by a former bodybuilder named Tom Venuto.
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